![]() Rotten Returns: The Devil Is in The Per-Theater-Average Details For a Number of Under-Performers Though the industry is certainly hoping that all the films on that list will be knocked down two notches sometime after Memorial Day weekend with the releases of A Quiet Place Part II and Cruella. The Disney film has now officially surpassed Tom & Jerry to become the second-highest grossing film of 2021 and the fifth-highest of the pandemic. The lowest since then was Raya and the Last Dragon’s third weekend victory, with $5.12 million. Assuming Spiral holds on to a narrow margin for first place next week we could be looking at the lowest number 1 gross since the weekend of February 19, when The Croods: A New Age made $1.71 million. Wrath of Man just dropped 55% from its number 1 perch last weekend to gross $3.7 million this weekend. The last five films in the Saw series dropped between 60.6% and 67.6% after their first weekends. But do not expect this film to chug along the way Nobody’s $6.82 million opening did to over $25 million, so far. Heck, that makes it good enough for the fifth best opening of the year. It is also better than last week’s Wrath of Man ($8.3 million). In terms of horror comps for 2021, a $8.7 million start is certainly better than The Unholy ($2.35 million) or Separation ($1.8 million). Though: Is it the pandemic or are people just tired of the Jigsaw shtick altogether? But it was widely expected to come somewhere in the vicinity of those Saw VI opening numbers. ![]() Nobody expected Spiral: From the Book of Saw to approach those lofty numbers, even on the downslope of the pandemic. After James Wan’s original opened to $18.2 million in 2004, the next four entries opened between $30 million and $34 million. The previous low for the franchise was Saw VI ($14.1 million), when people decided they would rather have a Paranormal Activity film for their October horror than another Saw entry. The Saw series was on a seven-year hiatus after “The Final Chapter” when Jigsaw was launched in 2017 to a $16.6 million start. King of the Crop: Spiral Wins the Weekend But Leaves Questions In Its Wake Instead, the latest Saw film, Spiral, looks to become another footnote suggesting that even brand names are not bringing back people to theaters. Only four films this year have managed to open to more than $10 million and if the Saw series has anything in common with Raya and the Last Dragon it may be the disappointment in not being able to join that exclusive club in 2021. Masks are coming off in certain locations and more seats may be opening up in movie theaters but the films themselves are still not drawing much of an audience.
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